Privacy Policy

Welcome to our website We invite all users who visit the Site and all customers / buyers who purchase our products through the Site (hereinafter the Users / Customers) to read our Privacy Policy, which is applied while browsing the Site, regardless of the use of the services offered and / or the purchase of products.

By visiting and using the Site for viewing or purchasing Federico Serrani products, you express your consent to the processing and disclosure of personal data in the manner described in this statement.

The processing of the personal data of the Users / Customers of the Site will be conducted in accordance with the applicable legislation, in particular the European Regulation on the Protection of Personal Data 2016/679.

Everyone has the right to protect their personal data. Federico Serrani, as an independent entity,  respects the confidentiality of its Users / Clients and their right to be informed about the collection and how to process their personal data. The personal data of the Users / Clients (as a non-exhaustive example: Name, Surname, Address, Mail, Telephone Number) will be collected when registering at the Site, either at order or during contact with Customer Care. The data will be processed by Federico Serrani s.r.l. in order to allow the registration of the Site, the identification of Users / Clients, the management of personal accounts, the collection and execution of orders, the delivery of ordered products, payment processing or the provision of a service (such as Customer Care assistance in case of questions or requests for return) and, upon express request, the sending of newsletters and, more generally, commercial and promo / commercial information and / or material about our products, events and services as well as access to promotional or special benefits and promotions, sales campaigns via emails, sms, mms, telephone or postal communications, and through social networking with the necessary management of their data base.

This information may also be used to request a feedback on the Site and the services offered, and in particular for the submission of surveys for the assessment and assessment of the satisfaction of the Users / Clients on the quality of the products in order to adapt the our communications and business offers to the taste and the needs of Users / Clients to make them more interesting and appreciative.
Statistic data may also be collected for the purposes of site consultation, navigation and sales, and such information may be transferred to selected third parties. Personal data may also be used for internal marketing and purchasing behaviour studies along with non-personal data to analyse and track the profile and monitor user / customer preferences in order to improve our products and services to better understand what may be of interest to our Users / Clients.
In addition, we may monitor or record the communications we have forwarded for the purpose of controlling the quality of services and training purposes.
Exclude any use of credit card information and, more generally, payment media, for purposes other than verification of the existence of means of payment, debit and payment management, and handling of any claims and litigation. For this purpose, the above data will also be processed by the provider providing online payment management services and by the institution that issued the credit card used to validate the order.
You can give your consent for one or more of the following activities:

  • I consent to the processing of personal data according to the information described.
  • I consent to the processing of personal data by Federico Serrani to receive commercial communications concerning the products and novelties of the Federico Serrani’s world.
  • I consent to the processing of personal data by Federico Serrani to improve my navigation experience and receive proposals in line with my preferences.

WHO is the data subject, who the data owner and what happens after registration.

Federico Serrani with registered office in Via Vincenzo Bellini, 26, 62105 Monte San Giusto tax code, VAT number and registration number at the Rome Register of Companies 01894260437 is the owner of the personal data of the Users / Clients and deals with the data according to the purpose of the time at the time indicated on the site on the same page as the data. The company Federico Serrani is the company that directly sells the products on the Site, including sales management activities such as administration, collection, product delivery and customer care.

For the performance of this activity FedericoSerrani deals as a sole proprietor of the processing and according to the applicable privacy law user data such as name and surname, residence and credit card information used by users (eg name and surname of the holder of the card, number, expiration date, security code).

The processing of personal data of Clients / Users visiting and consulting the Site is limited to. navigation data, that is, the data the transmission to the site is implied in the operation of the IT systems responsible for the management of the Site and the use of Internet communication protocols. They are navigation data, for example, the IP addresses or domain names of computers used by users who connect to the Site and other parameters related to the type and operating system used by users.
For more information on navigation data, please visit the Cookies Policy.


Federico Serrani also collects and treats personal data voluntarily provided by User / Clients or otherwise acquired, even with third parties, during their business. The personalities may be voluntarily provided by the User / Client when interacting with the site functionality and requesting the services offered by the site, such as when registering on the Site, or initiatives offered through the Site, in a case of requesting information or information material to Federico Serrani or sending to Federico Serrani a communication by mail or by means of the Website. Federico Serrani may use the User / Customer’s personal data to claim or defend a right in court and to fulfil obligations provided by laws, regulations and Community legislation.

Federico Serrani decides on the purposes and methods of data processing and the tools to be used also with regard to the security profile. For exclusively organizational and functional purposes, for purposes strictly related to and related to the provision of the Services on the Site, the User / Customer data could be transmitted to external companies called “Data processors” who carry out certain activities such as, but not limited to, : order performing, order processing and transmission, payment tracking and shipping of the products sold. These companies have been selected because they have demonstrated their ability, experience and reliability, and provide the right guarantee in full compliance with the applicable personal data processing provisions, including the data security profile in accordance with Federico Serrani.